Advantage of iPad: Immediacy

Another important quality of the iPad/iPhone system—which will make it a powerful change agent for the enterprise application market – is the immediacy of mobile devices.

Human beings in a fast-paced work are constantly prioritizing and building to-do lists, sometimes in their heads, sometimes on paper. As we mention in another blog post, there is a tendency in complex organizations (we use hospitals as an example) to carry clipboards with paper forms, because of the enormous quantity of complex information that organizations must process.

It’s not just “carrying” information, it’s also logging information. In hospitals for example, there are an enormous number of items that have to logged, tracked, checked, unchecked, underlined, added to care plans, to-do'd, and remembered. For the average doctor or nurse, this quantity of planning is enormous. To fight this tsunami of decisions, successful people learn to be immediate.
Immediacy is the foundation of personal efficiency. High performing professionals have this lesson pounded into their heads for years. This is part of doing the job. Anything you can do now, do now.

Why is immediacy so powerful? An action taken immediately is almost always more accurate and more effective. “Done while it is fresh in your mind”.

An action postponed till later is not done as accurately or as well, because by later you have forgotten much that you know about that issue, or you lose momentum, or you are tired or distracted.

If we can provide professional workers a system that allows them to instantly act on every problem they encounter, this increase their effectiveness significantly.

This is why physicians and other professionals are adopting the iPhone. Because it allows them to:

• Instantly see the latest data
• Not be required remember to pick up the right information and carry it to work, or walk back to the library
• Avoid writing notes and reminders
• Avoid the risk of forgetting something important
• Avoid the need to sit in the office at the end of the day, or on weekends, re-entering written notes
• Write emails, prescriptions, instrucdtions, designs, and other action items, immediately

The point of all this is…interface designers, time management pundits, and old-time time and motion engineers know, that simply making human work more direct, and more immediate, can have a potent and measurable effect on efficiency.

This is why mobile tools the iPhone and iPad are so popular. This is why we predict the iPad will be such a catalyst for revolution in the enterprise market.

The problem with the enterprise market is that most enterprise software is *not* in any way immediate. For most users, data entry or logging in enterprise terminals happens “later”. For many workers-- doctors nurses, maintenance workers, teachers, managers, store clerks, casino managers, truck drivers, floor supervisors, biotech scientists, etc, access to computers is something they can do only at the end of the shift.

It's the problem with enterprise software -- lack of immediacy. People hate to sit and enter “end of the day” data. They know it’s not accurate. They don’t have the mental bandwidth remember details at end of day, when they are tired and frustrated.

So if we can:

• give them a mobile tool which is fast, sleek, with an astoundingly easy and intuitive interface
• which is linked to the their enterprise applications
• that cuts out the junk they have to enter

then we are making their workday more productive.