A Great Quote: "Laptops are Cumbersome and Artificial"

This quote so perfectly explains why the iPad is so much more efficient than a laptop for a lot of users:

"Have you ever watched a teacher rotate around the room to observe student work with a netbook or laptop? It is cumbersome and artificial. The focus is always in the end on the hardware and not the student work. There is a stop point at which they need to put the machine down and type in it."

Now replace the phrase "teacher rotate around the room" with the following:

• Retail manager work with employees to manage the store
• Physician see patients
• Supervisor work on manufacturing shop floor
• Biologist work in laboratory
• VP of human resources interview a series of applicants

Now we can start to see a very sizable group of potential users. And this is just the start.
Sure there are a lot of professions for whom laptops (or desktops) work just great. For example; software developers, IT managers, accountants, and analysts.
But there are a lot of people (as we've said before, often the most influential people in an organization) for whom laptops and desktops are cumbersome and artificial to use in day-to-day work.