How to develop a mobile strategy for your organization, part 2:
Take advantage of linkage between iPad (tablet format) and iPhone (smartphone format)
Take advantage of linkage between iPad (tablet format) and iPhone (smartphone format)
What is Apple's greatest strength compared to the competition? They offer both a smartphone and a tablet. This is a powerful competitive advantage, because the Phone and iPad form a linked, integrated platform which buyers perceive as a stronger long-term bet compared to other competitors who only offer smartphones. As developer or researcher, we can use this linked system in ways dramatically different from smartphones alone.
This linked system of smartphone + tablet uses a human interface design which is dramatically easier to use. Some consider the lack of a keyboard to be a problem. We consider the elimination of the keyboard to be not only necessary (keyboards are fundamentally useless in tablets) but also an opportunity to free ourselves from old, tired user interface standards which have been holding us back for years.
Now we can design software, which selectively and intelligently employs both form factors -- the tablet, carried as a clipboard by supervisors, managers, and engineers, and the smartphone, carried in the pockets of all employees. I can provide one set of features to a supervisor carrying the tablet, and a different set of features to a set of workers carrying phones, and design those features to optimize the functioning of the entire team.
There is a single common operating system, and a single code base for both form factors, supported by a single common vendor.
This linked system is greater than the sum of its parts. Vendors will soon begin releasing innovative new designs, which fully demonstrate this concept.
And when if Microsoft, HP/Palm, Google, and Blackberry come out with their tablets, following this same philosophy, then they will be more competitive. Maybe at that point we can change the title of this blog to "Tablet ERP Strategies."
This linked system of smartphone + tablet uses a human interface design which is dramatically easier to use. Some consider the lack of a keyboard to be a problem. We consider the elimination of the keyboard to be not only necessary (keyboards are fundamentally useless in tablets) but also an opportunity to free ourselves from old, tired user interface standards which have been holding us back for years.
Now we can design software, which selectively and intelligently employs both form factors -- the tablet, carried as a clipboard by supervisors, managers, and engineers, and the smartphone, carried in the pockets of all employees. I can provide one set of features to a supervisor carrying the tablet, and a different set of features to a set of workers carrying phones, and design those features to optimize the functioning of the entire team.
There is a single common operating system, and a single code base for both form factors, supported by a single common vendor.
This linked system is greater than the sum of its parts. Vendors will soon begin releasing innovative new designs, which fully demonstrate this concept.
And when if Microsoft, HP/Palm, Google, and Blackberry come out with their tablets, following this same philosophy, then they will be more competitive. Maybe at that point we can change the title of this blog to "Tablet ERP Strategies."
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